Strategy
Developing your PR approach and planning for success
Working collaboratively to create an impactful PR strategy that generates results and aligns with your brand values.
- Management of tactics
- Campaign execution
- Evaluating your current PR approach
- Competitor analysis
- Providing a bespoke strategy
Media Relations & Outreach
Understanding the media and engaging with journalists
I will act as the face of your brand, ensuring you're kept front of mind in the media through a strategic, aligned approach.
- Building relationships with journalists
- Targeting publications
- Promoting brand awareness with positive PR
- Driving organic performance and visibility
Content Writing
High quality content to engage your audience and nail your tone of voice
Working alongside SEO and content teams to optimise content, aligning with your organic strategy and staying relevant to your brand.
- Press release writing
- Onsite copy
- Blog posts
- Proofreading
Ideation
Creative and innovative ways to get your brand talked about
Developing ideas that will resonate with target publications and audiences, always taking your brand and core values into consideration.
- A tactical approach to ideation
- Large-scale hero campaigns
- Planned, proactive PR
Consultancy
Providing strategic direction to help you achieve business goals
Working alongside your internal teams to amplify your PR service and achieve sustainable growth and success.
- New business strategies and pitch support
- Assisting with internal processes and operations
- Advice on boosting efficiencies within your team
- Providing a fresh, strategic perspective
PR Mentoring
Upskilling your internal team with advice and guidance on PR best practice
Working closely with you and your team to understand your goals and areas for improvement.
- Advice and guidance on industry basics and tactics
- Support with team development and progression
- Regular 121 sessions and progress check-ins
